Kelly Hit a Jackpot

Wow! You can’t imagine the scope of the impact when something as popular as American Idol affects you sort of directly.

This week on American Idol, Avril Lavigne was a guest judge and wore some of her Abbey Dawn clothing line – in particular, she wore one of her hoodies with the little horns on the hood. It’s very cute.

As it happens, Kelly had a big batch of these hoodies in her eBay store. Well as soon as the East Coast saw Avril wearing that hoodie on Americal Idol, it seems the entire population over there was on line ordering one for themselves! That started a wave of purchasing which persisted through the West Coast airing schedule and on into the next morning.

At first, we were baffled.  A few had sold since they were listed – but all of a sudden 15 had sold in about a half hour.  Then it clicked: Alexis noticed last week in the preview for this week’s episode that Avril was wearing the hoodie.  She exclaimed “Hey! She’s wearing my jacket!”  After putting it together, we knew that was it.

Over 30 of them sold in under 24 hours.  And some of Kelly’s eBay friends had the same experience.